CLIENT TOOL

AI Prompt Library

A practical prompt library designed to help clients use AI more effectively across direction, management, lead generation, lead conversion, operations, finance and administration.

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Getting Started

Part 1 is a walk-through explaining how to use the library, what it’s designed for, and how to maximise the quality of AI outputs.

Part 2 is a walk-through showing a few of our most popular prompts, and how to use them in real time.

Understand the 7 Pillars

Each catogry coresponds to a business growth stage

Chain Prompting Logic

Learn what to do with your output from AI

The 7 Pillars

The library is organised by business function so that you can identify which prompts are most relevant to the challenge you are trying to solve.

Direction

Core Strategy & Long-term Vision

Management

Building Teams & Leadership

Lead Generation

Growth & awareness

Lead Conversion

Sales & Retention

Operations

Scale & Delivery

Finance

Profit & Compliance

Admin

Systems & Support

The Library

Each prompt needs some input from you. Read it before submitting, add your business details where requested, and provide as much relevant context as possible. The better the input, the more useful the output.

Direction Prompts

Core Strategy & Long-term Vision

4 Prompts

SME Market Review & Commercial Analysis

Review your market, competitors and commercial opportunities. Use this when planning growth, repositioning services or exploring a new audience.

SWOT Analysis

Identify strengths, weaknesses, opportunities and threats in a structured way. Spot what’s working, what needs attention and where external risks or opportunities may affect your plans. Use it before strategic planning, team meetings, business reviews or major decisions.

Industry Research & Benchmarking

Compare your business against industry trends, competitors and market expectations to get a clearer view of what good looks like in your sector and where your business may be ahead or behind. Use it when reviewing performance or planning improvements.

ESG Scoring
Assess publicly disclosed ESG performance on your business using an SME-appropriate scoring framework. Use this when you want a clear view of current strengths, disclosure gaps and practical sustainability improvements.

Management Prompts

Building Teams & Leadership

1 Prompt

Team Accountability & Delegation Planner
Create a clear plan for ownership, priorities, delegation and follow-up across a team or project. This is a detailed, high-quality prompt, so it works best when you take a little time to complete the inputs properly. Use it when responsibilities are unclear, deadlines are slipping or leadership needs better visibility of who owns what.

Lead Generation Prompts

Growth & Awareness Strategies

1 Prompt

Lead Generation Strategy
Create a practical plan for attracting more of the right enquiries into your business. It helps you identify target audiences, useful channels, campaign ideas and referral opportunities. Use this when planning campaigns, outreach or referral activity.

Lead Conversion Prompts

Sales & Retention Frameworks

3 Prompts

Service Package Builder
Turn a service or idea into a clear, structured package that clients can understand. It helps define what is included, who it is for, the outcome it delivers and how it could be presented. Use it when creating or refining an offer.

Service Value Communication

Explain the value of a service in a clearer way, to move the message away from features and towards outcomes, benefits and risks avoided. Use it when writing website copy, proposals, emails, or sales follow-up messages.

Value Based Pricing
Think through pricing based on the value, outcome and impact of the work rather than the time spent delivering it. It helps you consider client benefits, positioning, scope and pricing confidence. Use it when reviewing fees, packaging services or preparing a proposal.

Operations Prompts

Scale & Delivery Workflows

4 Prompts

Client Retention

Review how well you are keeping, supporting and developing existing clients. It helps identify risks, improvement opportunities and ways to add more value over time. Use it when reviewing client relationships or trying to reduce churn.

ESG Regulatory Review
Identify ESG expectations or regulations that may affect your business. It helps you understand what requirements may be relevant and where you may need to take action. Use this before reporting, tenders or supplier checks.

Sustainable Marketing Integration
Add sustainability into your marketing in a credible way and commercially useful way. It helps avoid vague claims and focuses on proof, customer relevance and responsible messaging. Use this when updating copy, campaigns or case studies.

Supply Chain Analysis
Review your suppliers, risks, dependencies and sustainability considerations across your supply chain. It helps identify where costs and environmental impact may need closer attention. Use this when improving procurement or preparing for tenders.

Finance Prompts

Profit & Compliance

1 Prompt

Fixed Fee Agreement
Use this prompt to create a clear fixed-fee service agreement that sets expectations around scope, deliverables, responsibilities and pricing. It helps reduce confusion and make client relationships easier to manage. Use it when on-boarding a client or packaging a service.

Admin Prompts

Systems & Support

2 Prompts

KPI Creator & Performance Dashboard
Identify useful KPIs for tracking business performance and turning them into a simple dashboard structure. It helps you focus on the numbers that actually support better decisions. Use it when reviewing performance, setting goals or creating reports.

Supplier On-boarding
Create a clear process for bringing new suppliers into the business. It helps define what information, checks, documents and responsibilities are needed before work begins. Use it when improving admin processes, managing risk or making supplier relationships more consistent.

ESSENTIAL READING

The Ultimate Prompt Guide

A difinitive hand-book on which prompts to start with, what to do with it, and which prompt to use next based on your business goals.

free prompt engineering guide for smes

Optimising Your Output

Each prompt should help you move to a clear next step.

Review the Output

Check the response for accuracy, relevance and anything that needs refining.

Adapt it to your Business

Edit the output so it reflects your business, goals, tone and context.

Apply it Practically

Turn the output into something useful, whether that’s a plan, message, document or next action.

Move to the Next Prompt

Use the result as a starting point for the next prompt if you need to develop the work further.

Propose a Prompt

If there’s a business task or challenge you’d like support with, let us know and we can look to build it.

Request Access

Want access? Complete the form below and we’ll get back to you.

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